“Wakefern/ShopRite is thrilled with the success of the internet ads... we like to think of it as the online version of impulse
shopping”

-Cheryl Williams,
Vice President, Marketing, ShopRite

Earn Incremental Revenue from Madison Avenue when you join MyWebGrocer's Advertising Platform

Earn incremental advertising revenue – dollars from Madison Avenue National Brand Budgets
Drive brand and category growth when consumers are exposed to online advertising and promotions
Relevant CPG and private label ads provide “merchandising” for online experience
Opportunity to leverage retailer private label programs through targeted online ads

Online Ads Drive Consumer Engagement

- Click thru rates on ads are twice as high as the CPG industry norm
- Ads are actionable – one click brings up a landing page of advertised
products easy to add to the shopper’s eCart

Contextual Brand Advertising That Benefits Retailers

- Earn incremental ad revenue and drive category growth
- Stringent guidelines maintain exlcusively CPG & grocery related advertising
- Advanced targeting to promote private label products & in-store promotions

The Ad Program is a Win-Win for Retailers & Advertisers

Digital advertising has proven to drive incremental brand and category sales online and in-store: On average consumers exposed to MWG’s Online Advertising in 2009 spent 20% more in combined online and in-store sales than a sample of non-ad exposed consumers.

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