What is Customer Acquisition?

The Customer Acquisition program works through search engine optimization, pay per click, and landing pages to bring new online shopping customers to your store, drive more orders and add money to your bottom line.

Search Engine Marketing (SEM):Is the set of techniques and strategies used to direct more visitors from search engines to web sites, including SEO, PPC, and Link Building.

Paid Placement (PPC):Is an Internet advertising model used on search engines, advertising networks, and content websites, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Sometimes referred to as "Paid Placement," "Pay-per-Click" (PPC) advertising and Cost-per-Click (CPC) advertising.

Search Engine Optimization (SEO):The practice of using a range of techniques, including augmenting code, web page copy editing, site navigation, linking campaigns and more, in is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

What is Email Acquisition?
The Email Acquisition program works through search engine optimization, pay per click, landing pages and other methods in an effort to gather new email addresses.

What is Loyalty Card Acquisition?
The Customer Loyalty Card Acquisition program works through search engine optimization, pay per click, landing pages and other methods in an effort to persuade customers to enroll in the customer loyalty card program.